Privacy Policy

Last updated: March 28, 2026

Smart Web Labs ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and safeguard your data when you visit our website or engage our services. By accessing our website or using our services, you agree to the practices described in this policy.

1. Information We Collect

We collect information in the following ways to deliver, improve, and personalize our services:

Personal Information You Provide

When you contact us, submit a form, or engage our services, you may provide us with:

• Your full name and job title
• Email address and phone number
• Company name and website URL
• Billing address and payment details
• Project requirements and other messages you share with us

Information We Collect Automatically

When you browse our website, we automatically collect certain technical data, including:

• IP address and approximate geographic location
• Browser type, operating system, and device information
• Pages visited, time spent on each page, and referring URLs
• Cookies and similar tracking identifiers (see Section 5 below)

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide customer support
• Deliver, manage, and improve our services (website development, Meta Ads management, AI automation)
• Send you project updates, invoices, and service-related communications
• Analyze website traffic and user behavior to improve our site experience
• Comply with legal obligations and enforce our Terms of Service
• Send occasional marketing communications (only with your explicit consent, and you can opt out at any time)

3. Data Sharing and Third Parties

We do not sell, rent, or trade your personal information to third parties. We may share your data only in the following circumstances:

• Service providers: We work with trusted third-party providers (hosting, analytics, payment processing, email delivery) who process data on our behalf under strict confidentiality agreements.
• Legal requirements: We may disclose information if required by law, court order, or governmental regulation, or if disclosure is necessary to protect our rights, safety, or property.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the successor entity.

4. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we securely delete or anonymize it.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience. These include:

• Essential cookies: Required for core website functionality, such as navigation and secure access.
• Analytics cookies: Help us understand how visitors interact with our site so we can improve performance and content.
• Marketing cookies: Used to deliver relevant advertisements and measure campaign effectiveness (only with your consent).

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect your experience on our website.

6. Data Security

We implement industry-standard technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (SSL/TLS), secure server infrastructure, access controls, and regular security audits. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Ask us to correct inaccurate or incomplete information.
• Erasure: Request deletion of your personal data, subject to legal retention requirements.
• Restriction: Ask us to limit the processing of your data in certain circumstances.
• Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to the processing of your data for direct marketing purposes.
• Withdraw consent: Where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

For Residents of the European Economic Area (GDPR)

If you reside in the EEA or United Kingdom, we process your personal data based on legitimate interest, contractual necessity, or your explicit consent. You have the right to lodge a complaint with your local data protection authority if you believe we have not handled your data in compliance with applicable laws.

For Residents of California (CCPA)

If you are a California resident, you have the right to know what personal information we collect and how we use it, to request deletion of your data, and to opt out of any sale of personal information. We do not sell personal information. To exercise your rights, contact us at contact@smartweblabs.com.

For Residents of the UAE and India

We comply with applicable data protection regulations in the UAE and India, including the Digital Personal Data Protection Act (India). You may exercise your rights by contacting us directly.

8. International Data Transfers

As a global agency serving clients in the US, UK, UAE, India, and other regions, your data may be transferred to and processed in countries outside your jurisdiction. When we transfer data internationally, we ensure appropriate safeguards are in place, including standard contractual clauses and compliance with applicable data transfer regulations.

9. Children's Privacy

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will take steps to delete such information.

10. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those external sites. We encourage you to review the privacy policies of any third-party services you interact with.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make significant changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

• Email: contact@smartweblabs.com
• Address: Smart Web Labs, Guwahati, Assam, India

We aim to respond to all legitimate requests within 30 days.